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MEDIA CASE STUDY: HOMEBASE

. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

relied on public relations to raise awareness of our restaurants, but as our client base expands and ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

Zundel Group director, Harvard Public Relations As group PR director at Harvard Public ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

Marketing and Institute of Public Relations - although these do not have equivalent academic merit and ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

have in common? They ve all used public relations agencies or lobbyists this year to work on their...have in common? They ve all used public relations agencies or lobbyists this year to work on their ...

CAREERS: Movers

public relations manager at Manpower. ...

PUBLIC RELATIONS: PR in the driving seat - PR is often at the forefront of a consumer product

, advertising and direct experts, says Adrian Wheeler, chairman of the Public Relations Consultants ...

Privacy laws set to hit cold calling

to avoid all unsolicited calls at home. The TPS is promoted chiefly via public relations ...

PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in

No hard and fast research is available about the average length of time clients stick with their PR agencies, but if there were it would make fascinating reading. It is in the nature of the business that many PR agencies regard accounts they have held for more than two years as long-standing pieces...

MEDIA: BBC proves to be a market winner with Teletubbies

all the public relations outfits that feed it. Amid all the rubbish there is a real danger of ...

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