SPONSORSHIP: Fear of the unknown - James Curtis examines why sponsorship is in danger of losing its place in the marketing mix
06 Feb 1997 | by JAMES CURTIS
respondents Ranking by priority Direct marketing 57% Advertising 52.5% Public ...
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Nationwide puts on mutual drive
06 Feb 1997 | by JULIAN LEE
major public relations and marketing campaign backing its mutual status....major public relations and marketing campaign backing its mutual status. Mike Lazenby ...
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