30 Oct 1997
| by PATRICK BARRETT
traditional
advertising function with public relations specialists....traditional
advertising function with public relations specialists.
The new shop aims to capitalise ...
30 Oct 1997
| by DAVID SUMNER-SMITH
The London Motor Show at Earls Court might be a valuable public
relations exercise, because of the...The London Motor Show at Earls Court might be a valuable public
relations exercise, because of ...
30 Oct 1997
| by DANNY ROGERS
one of the main sponsors of the
event and has recruited public relations company Ptarmigan ...
30 Oct 1997
become head of media and public relations at British
Red Cross. He will be responsible for the media ...
30 Oct 1997
| by QUENTIN BELL, chairman of the Quentin B
corporate
guises.
I first encountered this odd phenomenon when, as chairman of the Public ...
23 Oct 1997
| by WINSTON FLETCHER, chairman of Bozell UK
world s) leading Web site agencies. Our group includes major agencies
operating in public relations ...
23 Oct 1997
| by PATRICK BARRETT
launch of Social Accountability 8000 follows a series of public
relations disasters for companies ...
23 Oct 1997
| by PATRICK BARRETT
markets where
the goodwill of consumers is not guaranteed by slick public
relations.
Although ...
09 Oct 1997
| by DAVID MURPHY
It s often said that an unsolicited word-of-mouth endorsement is
the best form of publicity a brand can have. But just how unsolicited is
unsolicited? Marketers in the UK, especially those targeting youth
prospects, are starting to wake up to the idea that you can get people
to say the right sort of...
09 Oct 1997
| by HARRIET MARSH
Warner Holidays has appointed BGB and Associates to handle its
external public relations activity....Warner Holidays has appointed BGB and Associates to handle its
external public relations ...