Search results for "Public Relations"

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PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media

18 Dec 1997 | by ROBERT GRAY

PR people don t normally miss a trick, so one may conclude that the proliferation and significance of television must be the single most important factor in the PR boom we have seen in the UK. But that would be wrong.

Eurofighter PR first

11 Dec 1997 | by AMANDA RICHARDS

advertising and public relations campaign to promote the jet fighter to foreign governments....advertising and public relations campaign to promote the jet fighter to foreign governments. The ...

CAREERS: Movers

11 Dec 1997

. Other appointments at Givenchy include Jane Martin as press and public relations manager and Zoe Evans.... Other appointments at Givenchy include Jane Martin as press and public relations manager and Zoe ...

CAREERS: Comment - Marketers and PRs could learn a lot together

04 Dec 1997 | by ALAN WELSMAN

Having recently moved from public relations to marketing, I now realise that there isn t much...Having recently moved from public relations to marketing, I now realise that there isn t much ...

Advertising & Promotion: Shandwick lifts wraps on its PR evaluation tool

04 Dec 1997 | by PETER HOLLINGSWORTH, Managing Director,

debate about the effectiveness of public relations, by launching what it claims is the world s most...debate about the effectiveness of public relations, by launching what it claims is the world s most ...

London Electricity

04 Dec 1997 | by QUENTIN BELL

marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli created a...direct marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies have the marketing director’s ear? To help answer this question, we asked a number of clients how they are changing the way they spend their cash.

04 Dec 1997 | by KEN GOFTON

budget at the outset between advertising, sales promotion, public relations, direct marketing and so on ...

Marketing Technique: Sales Promotion - Seasonal promotions/Christmas presence/Tis the season to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas. Louella Miles reports

04 Dec 1997 | by LOUELLA MILES

. The aim is that the rickshaws become a potent media, promotional and public relations tool. Demand ...

Marketing Technique: Sales Promotion - In practice/Giving the brand a bit of oompah/In crowded markets, brands need a clear identity Holsten Export has achieved this with its own travelling Bier Fest, which returned to London last week, complete with lede

04 Dec 1997 | by KEN GOFTON

Hot Tickets supplement, and posters on the tube. A public relations blitz included getting The ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

public relations manager George Thomas. The promotion was extremely successful in terms of the number ...

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