Mark Ritson on Branding: What Google can teach us
10 Sep 2008
, it used two cheaper and far more effective brand building tools: viral marketing and public relations ...
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Marketing Mole: Name that brand
21 Apr 2009
Mackenzie of Z'est Corporate Public Relations, in London, who correctly identified Schweppes. - Brands are ...
Marketer's diary
10 Jun 2008
Hilton, London, EC1. 23-24 Jun World Public Relations Conference & Festival, InterContinental Hotel ...
Media: Green Rewards job goes to MPG
26 Feb 2008
, advertising and public relations credentials. The scheme offers a range of products, green experiences and ...
London 2012 appoints agency
19 Feb 2008 | by Ed Kemp
communications, including advertising, promotion, public relations and digital communications. The agency ...
Marketing League Table: PR leagues
19 Dec 2007
n/a 10 Lexis Public Relations 6,441,000 5,665,000 13.7 9,719,000 11 Grayling ...
Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon
12 Dec 2007 | by Claire Murphy
agencies can only dream of. Figures from the Public Relations Consultants Association show poaching is now ...
Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest
12 Dec 2007
This year will go down as the one in which PR agencies worked to consolidate their digital skills, either by integrating staffers into their mainstream practice or setting up specialist divisions. All four shortlisted agencies (the list was derived from Marketing's sister magazine PRWeek's shortlist...
Brand advocacy: Bridging the gap
12 Dec 2007
of public relations, according to Moss. This may be a predictable view from someone working in PR ...
Marketing Report: PR - The vital statistics
07 Nov 2007
Institute of Public Relations on 020 7766 3333 or visit www.ipr.org.uk. ...
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