Mark Ritson on Branding: What Google can teach us
10 Sep 2008
, it used two cheaper and far more effective brand building tools: viral marketing and public relations ...
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Europcar awards media account to Mediavest
10 Nov 2008 | by Alison Donnelly
its natural search business and Harrison Sadler to run its press and public relations campaigns. ...
Sony Ericsson promotes iPhone challenger X1 with digital campaign
08 Sep 2008 | by Alison Donnelly
Sony Ericsson sub-brand and we will use it to launch premium products.' A public relations campaign ...
AMV scoops Creative Agency of the Year award
11 Dec 2007 | by David Tiltman
, Nunwood in market research, M C Saatchie S E in sponsorship, Blue Rubicon in public relations, The ...
Marketing Report: PR - The vital statistics
07 Nov 2007
Institute of Public Relations on 020 7766 3333 or visit www.ipr.org.uk. ...
Marketing Manual: Public Relations - Wake up to digital danger
06 Dec 2006 | by Robert Gray
The rise of user-generated online media poses a new threat to your reputation that PR can help with.
Digital Branded Content: The risks and rewards of the branded blog
06 Dec 2006 | by Greg Brooks
mega-supermarket chain Wal-Mart (see box overleaf). 'The differences between public relations and blog culture ...
Search: Conference preview - Learning the ropes
22 Mar 2006
RSS and blogs fit into search; click fraud issues; demographic and behavioural targeting; public ...
The download gold rush
02 Sep 2004
grow the idea of downloading,' argues Niamh Byrne, director of sponsorship and public relations at ...
NEW MEDIA: Web Words - What can be done to limit damage of internet rumours?
31 May 2001 | by NICK DENTON, chief executive officer at Moreover.com
public relations machine had moved to counter the rumour by wheeling out the man himself, the stock ...
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