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THE BOARDROOM PLAYERS - ERIC NICOLI: Eric Nicoli understands and cares about brand loyalty and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive of United Biscuits

27 Nov 1998 | by AMANDA HALL

, shareholders, journalists, and staff. His main tool as UB brand manager is public relations. I always ...

MEDIA SPOTLIGHT ON: AMRA - Amra’s acquisition boosts its regional press selling ability. But will the merger create a sales house monopoly? Alasdair Reid investigates

20 Nov 1998 | by ALASDAIR REID

only get better public relations strategy. But compared with the mind-numbing banality of your ...

 

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