Talespin: public relations disasters
13 Jan 2005 | by Gerry McCusker
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan Page. Read a sample chapter here on Think.
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US Market Entry: co-branding strategies are a matter of teamwork for UK companies
27 Jan 2005 | by Bob McCarthy
young girls and their mums came to the games. The public relations value and coverage created such a ...
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