Comedown for couture?
29 Nov 2006
a new audience. David Mills, marketing and public relations manager at Jasper Conran, says the ...
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Mark Ritson on Branding: What Google can teach us
10 Sep 2008
, it used two cheaper and far more effective brand building tools: viral marketing and public relations ...
Mark Ritson on branding: Marketers, heal thyselves
05 May 2005
advertising. And that's ironic. Take public relations. 2005 promises to be a better year for PR after a ...
Mark Ritson on branding: Isolated examples show power of marketing
03 Nov 2004
forceful case for the channel's supremacy. He was followed by public relations, in the shape of Hill ...
Mark Ritson on branding: Floundering Olympics could learn from Renault
25 Aug 2004
Public relations has always had a glamorous reputation in this country. Every year it attracts a
Nando's restaurant expands brand with sauce launch
26 May 2004 | by Emily Rogers,
activity and a public relations campaign designed to generate sales through word of mouth. According to ...
Branding News: Nando's expands sauce line
26 May 2004 | by Emily Rogers
priced £1.49. Nando's will promote the products through point-of-purchase activity and a public ...
BRANDING: Travellers' tales
23 Oct 2003 | by Jane Simms
market. Local countries will focus on managing media planning, consumer promotions, public relations ...
BRANDING BRIEFS: Grayling has new corporate identity
19 Dec 2002
Grayling, the Havas-owned business that comprises public relations, political strategy, and events
BRANDING BRIEFS: Pilot Communications revamps corporate identity
29 Aug 2002
redesigned logo, web site and corporate literature, and the addition of a strapline 'Public relations and
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