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21 Aug 1998 | by ELEANOR TRICKETT
, while McCann-Erickson Public Relations will handle promotions and sponsorship. BMP DDB did ...
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BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports
27 Aug 1998 | by FRAN LITTLEWOOD
spent on public relations, carried out by Bite in the UK. For Apple, PR is fundamental; the ...
STOP PRESS
06 Aug 1998 | by DANNY ROGERS
, Exposure Promotions, Promotional Campaigns, CBH, RDA, Lexis, Public Relations Partners and Paris PR ...
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