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AGENCY 2003: PR Agency of the Year - Best of the rest

18 Dec 2003

body the Public Relations Consultants Association (PRCA), Graham Lancaster, describes the average 10

BRAND HEALTH CHECK: Barnardo's - Have Barnardo's shock ads alienated donors?

18 Dec 2003 | by Sam Solley

bolster existing efforts in communicating to key stakeholders through public relations, public affairs and ...

AGENCY 2003: PR Agency of the Year - Shine Communications

18 Dec 2003

the Public Relations Consultants Association's Best People Development award in 2001 and 2002. In ...

TOP MARKETERS OF 2003: Asia's marketing stars

12 Dec 2003 | by Alfred Hille

technical knowledge is important - from above- and below-the-line to interactive and public relations ...

MEDIA ROUNDUP: Health supplements are mixed bag

08 Dec 2003 | by David Ward

]," adds Sue Preziotti, who runs New York-based Sue Preziotti Public Relations. But some media outlets ...

OP-ED: Localization strategies are key in good times and bad

08 Dec 2003 | by Maha Abouelenein

Abouelenein is managing director of Promoseven Weber Shandwick Public Relations in Cairo, Egypt. ...

CAMPAIGNS: Triumph for Madonna in sales quest - Consumer PR

05 Dec 2003 | by Donna Werbner

Client: Puffin Books PR Team: Colman Getty Public Relations Campaign: Madonna's English Roses

CAMPAIGNS: Ice-Tek reaches for stars to build buzz for watches

01 Dec 2003 | by Jeffrey Frankovic

PR Team: Ice-Tek Watch Company (New York) and 5W Public Relations (New York) Campaign: Creating...get on its feet with PR, hiring 5W Public Relations three months after its product launch. "Their wide ...

PROFILE: Shutterbug Esparza helps develop the CBS brand

01 Dec 2003 | by Anita Chabria

good system of public relations," he says. "It's all PR. It's about 10% Eastman Kodak and 90% being ...

REGIONAL FOCUS: State of independents

01 Dec 2003 | by Kimberly Krautter

internal team does not mean the company is reducing its investment in public relations. "We do see the ...

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