PERSPECTIVE: Ad industry cannot emerge unchanged from this recession
06 Dec 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
market research, less public relations, less sales promotion. The best specialists have set up their own ...
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Trade body supergroup 'not needed'
06 Dec 2002 | by JOHN TYLEE
include the IPA, the Marketing Communication Consultants Association and the Public Relations Consultants ...
PERSPECTIVE: Ad industry cannot emerge unchanged from this recession
06 Dec 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
market research, less public relations, less sales promotion. The best specialists have set up their own ...
CLOSE-UP: ANALYSIS/INTERPUBLIC - Will Interpublic's financial nightmares ever end?
22 Nov 2002 | by BOB WILLOTT
Omnicom and WPP were building up a wider range of marketing services, from direct marketing to public ...
Ogilvy & Mather strengthens its healthcare business
08 Nov 2002
The Shire Health Group, the healthcare public relations and medical education consultancy, has ...
NEW MEDIA: SPOTLIGHT ON McCANN ONLINE - McCann expands its Nescafe business by recruiting Groves
11 Oct 2002 | by ALASDAIR REID
instance, it incorporated the digital elements of the Shandwick public relations operation. It was ...
AGENCY PERFORMANCE LEAGUE: Despite a sense of economic caution permeating the ad industry, operating profits for the top 50 agencies have increased 21.4 per cent
11 Oct 2002 | by BOB WILLOTT, the editor of Marketing Services Financial Intelligence and a special professor at the University of Nottingham Business School
2001 and drew only £1.2 million. The real surprise was the owner of the City public relations ...
OPINION: Stuart Elliott in America
04 Oct 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times
are in public relations and interactive marketing. In media services, there are "only" two operations ...
THE MEDIA BARONS: Doug Flynn
20 Sep 2002 | by Claire Beale,
. If they want public relations they want the best public relations firm; there's no added value in ...
MEDIA PERSPECTIVE: Just being asked to do plain old media can be a real relief
06 Sep 2002 | by CLAIRE BEALE, claire.beale@haynet.com
umpteen presentations about media agencies' expertise in direct marketing, public relations, event ...
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£32,500 - £37,500, Central London
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