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Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

27 Nov 1997

, promotion, advertising and public relations. British-born and a graduate of a Swiss hotel school ...

An AMV BBDO advertising supplement: RSPCA secures AMV for protest against battery hen farming

21 Nov 1997 | by JOHN TYLEE

calls since the TV has been showing shots of the battery houses, the RSPCA s director of public ...

Advertising & Promotion: Spice Girls get help to improve media coverage

20 Nov 1997 | by DRAYTON BIRD

The Spice Girls have appointed music public relations specialist The Outside Organisation to...The Spice Girls have appointed music public relations specialist The Outside Organisation to ...

Careers: A question of careers

20 Nov 1997 | by KEN GOFTON

. Sales promotion is ranked top by 16.8%, followed by public relations (14.6%) and design (13.8 ...

Editorial: Smoke without fire can hurt your image

14 Nov 1997 | by ADRIAN WHEELER, chairman of the PRCA ma

caught in a public relations paradox....itself caught in a public relations paradox. In handing back F1 chief Bernie Ecclestone s ...

BAT hunts agency to build industry profile

14 Nov 1997 | by JULIETTE GARSIDE

, the company is pouring money into public relations and international sponsorship. According ...

MARKETING MIX: BT will only play with the big kids

13 Nov 1997 | by LISA CAMPBELL

headed Changes to BT s QSL affecting suppliers of Public Relations within Commodity Codes CFP, CFW ...

Flora to get new look as rivals boost share

13 Nov 1997 | by LISA CAMPBELL

star Richard Wilson. The pounds 4m campaign, which was backed up by a public relations drive ...

HOTLINE

07 Nov 1997 | by VICTORIA MEDHURST

at Bates Dorland and a spell as director of public relations at the Incorporated Society of British

NEWSMAKERS/RUPERT HOWELL AND SIR TIM BELL: Chime bedfellows anticipate a prosperous union - The prime movers behind HHCL-Chime’s deal outline the future to Harriet Green

07 Nov 1997 | by HARRIET GREEN

old agency gains a public relations sister (Lowe Bell), an international network and public status ...

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