Search results for "Public Relations"

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ANALYSIS: Coke: at home with sport?

30 May 1996 | by SHARON MARSHALL

or its public relations. Coke presents its multi-million dollar sponsorship as a shot in the arm ...

MARKETING FOCUS: Life after downsizing

30 May 1996 | by BEN ABRAHAMS

those with fixed contracts to provide services, such as public relations, database management or ...

PUBLIC RELATIONS: AMV’s PR strategy

24 May 1996 | by ROBERT DWEK

AMV has been picking up PR companies apace lately, but speculation that this heralds a return to the heady buy-buy era of the 80s is misplaced. Robert Dwek reports

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

. Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...

PUBLIC RELATIONS: PR fights for a higher ground

24 May 1996 | by JIM DAVIES

industry that specialises in image management, public relations suffers from something of an image ...

INTERNATIONAL: INTERNATIONAL ISSUES; How the softly-softly approach is working to combat BSE

24 May 1996 | by GORDON MACMILLAN

public relations exercises or low-key press and poster work. Only the low-spending local meat ...

OPINION: Ad-makers should work with PR to boost results

24 May 1996

word. It s time for the public relations and the advertising industries to stop viewing each other ...

THIS WEEK: Microsoft head quits

23 May 1996

left to go to a public relations agency, and Microsoft said the departure was amicable. Shaun ...

NEWS: Law Society hires JWT to counter negative image

17 May 1996 | by HARRIET GREEN

. The pitches were conducted on Wednesday by the Law Society s public relations working party under ...

NEWS: WPP sets up virtual company to handle ICO global account

10 May 1996

WPP has struck an innovative deal to handle the global marketing and public relations strategy for...WPP has struck an innovative deal to handle the global marketing and public relations strategy ...

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