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Profile: Kevin Taylor, president, CIPR

and what public relations actually means. It s either perceived to be spin, which I don t like, or ...

Ian Monk: Results-based PR can be dangerous

. The essence of good public relations of which media placement is a key element is control and ...

Social media is an opportunity for WPP

, particularly in the area of public relations, and not a threat to the advertising services giant...., we've seen major new ways of growing our public relations campaigns through social networks and ...

IAB relaunches training programme to fight skills shortage

copywriting, SEO public relations and email marketing along with a 'New to Online' handbook, which will serve ...

The Week

promoted Charlie Gardner to the new role of global head of public relations. - PRWeek has launched an ...

Media: The online fad that refuses to fade into obscurity

Facebook, though, the public relations deficit seems absolutely irrelevant to the people that matter ...

Campaign Promotion: The power of the swarm

. What happens when a hot new product erupts online, or a public relations fiasco draws thousands of ...

US recession takes toll on media and advertising jobs

cut 7,400 staff, nearly 10%. Marketing consultancy firms added 2,200, as did public relations ...

Not for Profit: Wallace and Gromit help Bristol's young

Client Wallace and Gromit's Grand Appeal PR team Spirit Public Relations Timescale ...

Sky restructures marketing department

public relations. Tansey will now look after Sky's customer magazines, which include Skymag, sent to all ...

 

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