Public relations: Case for the defence
02 Nov 2005 | by Stephanie Siegle
With the media eager to apportion blame for obesity and binge drinking, what can brands do to avoid being scapegoats?
Renaming The Whirlwind was a highlight in a year that saw this agency pull in more than £1m of new business and almost double its staff numbers.
With the media eager to apportion blame for obesity and binge drinking, what can brands do to avoid being scapegoats?
You might not have heard of squadron leaders Patounas and Higgins, but aerobatics is second only to football as the UK's biggest spectator sport.
With the bloodletting currently carrying on at the BBC, the fact that print journalists should side with their broadcast brethren against those 'bureaucrats' that have escaped the axe should probably come as no surprise. The ire against the apparent preservation of 'non-jobs' (to quote The Sunday Times)...
expectations come from the public relations sector, with 23% of survey respondents from across the industry who ...
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan Page. Read a sample chapter here on Think.