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Opinion: Measurement misses the point of good PR

28 May 2004 | by Julia Hobsbawm, professor of public relations at the London College of Printing, julia@hmclondon.co.uk

This is a minority report. I am one of a handful of people in PR who, while knowing full well what evaluation is, remain sceptical that on a desert island it would remain the most effective tool in the PR survival kit. That is not to say that I don't strive to understand more about evaluation, nor is...

Parkinson’s drug Apokyn ‘launches’ on NBC

28 May 2004 | by Beth Herskovits

Carter Ryley Thomas Public Relations is handling PR for the launch of Bertek Pharmaceuticals’ drug ...

Top 50 Tech Consultancies 2004: Tech consultancies

28 May 2004

245,251 - - 47 Lexis Public Relations* 218,320 333,004 -34 ...

Campaign: Consumer PR - Anzac builds up biscuit reputation in the UK

28 May 2004 | by Jo Bowman

brought back, that it would be something that a lot of people would remember,' she says. 'The public ...

Big Brother's brand appeal lingers

28 May 2004

of corporate and public relations at Endemol UK, the production company behind the show, hopes ...

Nando's restaurant expands brand with sauce launch

26 May 2004 | by Emily Rogers,

activity and a public relations campaign designed to generate sales through word of mouth. According to ...

H-P set to streamline DM agency portfolio

26 May 2004 | by Ben Bold

moved its public relations business into three global agencies: Hill Knowlton, Porter Novelli and ...

Branding News: Nando's expands sauce line

26 May 2004 | by Emily Rogers

priced £1.49. Nando's will promote the products through point-of-purchase activity and a public ...

Global commercial radio fears costs of updating

25 May 2004 | by MediaWeek

as the UK’s embattled radio measurement body, Rajar, upped its public relations offensive, garnering ...

News Analysis: The quest for the Holy Grail of ROI

21 May 2004 | by Sarah Robertson

for the public relations industry to stop having to jump through credibility hoops, according to IPR...A report, 'Best Practice in the Measurement of Public Relations and ROI', was unveiled at the ...

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