PUBLIC RELATIONS: How to measure the effectiveness of PR - The PR industry believes it has created
14 Dec 2000 | by MARY COWLETT
Institute of Public Relations (IPR) and the Public Relations Consultants Association (PRCA) - there has long ...
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CAMPAIGN-I: Spotlight on: British Airways. BA's use of the internet points the way for other dotcom ads. BA seems reluctant to talk about its successful online ads. Why?
15 Dec 2000 | by ALASDAIR REID
rediscovering its knack for public relations own goals. Or was some sort of announcement about to cloud the ...
Interpublic buys Deutsch
01 Dec 2000 | by Camilla Palmer
(DirectDeutsch), public relations and event marketing (Deutsch PR/Promotions), online communications (iDeutsch ...
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