Search results for "Public Relations"

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PUBLIC RELATIONS: How to measure the effectiveness of PR - The PR industry believes it has created

14 Dec 2000 | by MARY COWLETT

Institute of Public Relations (IPR) and the Public Relations Consultants Association (PRCA) - there has long ...

AGENCY 2001: Top 20 public relations agencies - PR firms keep on the takeover trail. Mergers and

30 Nov 2000 | by KEN GOFTON

in public relations this year has been the continuing flood of mergers, takeovers and ...

ANALYSIS: Crunch time for BBC marketing - A decision on the BBC agency roster is imminent, and as the hunt goes on for a marketing chief, Harriet Marsh reports on its uncertain state

30 Nov 2000 | by HARRIET MARSH

500. This includes about 70 marketers and all those working in public relations, audience research and ...

PUBLIC RELATIONS: Controlling a crisis - When disaster strikes, preparation can help a company'

09 Nov 2000 | by JANE SIMMS

It will come as little comfort to Railtrack and GNER in the painful aftermath of the Hatfield train crash, but a crisis managed well can not only limit damage to a company s reputation: it can actually enhance it.

PUBLIC RELATIONS: Personality's power - Celebrity endorsements can give a brand a touch of

09 Nov 2000 | by EMMA REYNOLDS

Celebrity endorsement may be an old trick, but it s still worthwhile. In a competitive market, a famous face can give a brand an added appeal and help it stand out.

STOP PRESS

09 Nov 2000

marketing and advertising group WPP and financial public relations company Finsbury have broken down. WPP ...

ANALYSIS: The importance of being ethical - A new breed of caring consumerism means companies need to consider ethical issues, writes Tania Mason

26 Oct 2000 | by TANIA MASON

Last week was a public relations nightmare for Nike in the UK. First it was named, along with Gap...Last week was a public relations nightmare for Nike in the UK. First it was named, along with Gap ...

BRIEFS

05 Oct 2000

, airing on more than 42 stations. Joe Public Relations is setting up an office in Ibiza for the ...

SALES PROMOTION LEAGUE TABLES: Promoters adapt to dotcom needs - Online companies are using sales promotions to help them build up offline awareness of their brands

05 Oct 2000

years. Advertising, public relations, direct marketing and sales promotion agencies have all been ...

PUBLIC RELATIONS: Transatlantic PR in the new economy - Can a single PR strategy serve you in both

28 Sep 2000 | by MARY COWLETT

We like to think of each other as cousins, we even speak the same language - well almost - but sometimes the UK and the US can seem more than an ocean apart. True, many of the differences between us are exaggerated, but as an increasing number of firms build up business on both sides of the Atlantic,...

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