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PLATFORM: Tuning into the PR potential of the moving image - In a world dominated by screens, its time for the PR industry to switch on to the pulling power of television, says Stephen Horn

01 May 1998 | by STEPHEN HORN, director of HBL Media

Television has always been something of a difficult area for the public relations industry. It s...Television has always been something of a difficult area for the public relations industry. It s ...

DIARY: Frankie goes to Soho to pull PR punches, but will they be mad about the boy?

01 May 1998 | by IAN DARBY

about to move into the world of public relations. While this sounds a bit like a PR stunt in ...

FOCUS: NORTHERN IRELAND - Winds of change blow in the North. Big business is booming in Northern Ireland, but the arrival of the multinationals hasn’t meant sacrificing the distinctive provincial feel Sue Beenstock reports.

01 May 1998 | by SUE BEENSTOCK

place, says Northern Ireland s Institute of Public Relations chairman, Jane Wells. There are only ...

Is it time for a cool change? The man responsible for selling Britain overseas reveals the most effective images to use when it comes to attracting the tourist dollars. By Stephanie France

01 May 1998 | by STEPHANIE FRANCE

, although he admits there is always the possibility of a media backlash. Public relations has ...

 

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