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MEDIA CASE STUDY: HOMEBASE

19 Dec 1998 | by RAYMOND SNODDY

. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

19 Dec 1998 | by DANNY ROGERS

relied on public relations to raise awareness of our restaurants, but as our client base expands and ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

19 Dec 1998 | by DAVID MURPHY

Zundel Group director, Harvard Public Relations As group PR director at Harvard Public ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

19 Dec 1998 | by ROBIN COBB

Marketing and Institute of Public Relations - although these do not have equivalent academic merit and ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

17 Dec 1998 | by ROB GRAY

have in common? They ve all used public relations agencies or lobbyists this year to work on their...have in common? They ve all used public relations agencies or lobbyists this year to work on their ...

CAREERS: Movers

03 Dec 1998

public relations manager at Manpower. ...

 

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