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MEDIA CASE STUDY: HOMEBASE

19 Dec 1998 | by RAYMOND SNODDY

. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

19 Dec 1998 | by DANNY ROGERS

relied on public relations to raise awareness of our restaurants, but as our client base expands and ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

19 Dec 1998 | by DAVID MURPHY

Zundel Group director, Harvard Public Relations As group PR director at Harvard Public ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

19 Dec 1998 | by ROBIN COBB

Marketing and Institute of Public Relations - although these do not have equivalent academic merit and ...

 

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