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INTERNATIONAL: Gerbeaux joins rail giant SNCF as it uncouples track

05 Dec 1997

. Berthezene is to move to a senior post at a public relations agency. His successor, Jean-Marie ...

BIG QUESTION: Is a degree in PR an advantage when looking for a job?

05 Dec 1997 | by MARY COWLETT

, and that s what we re looking for. If you re bright you ll quickly pick up what public relations is ...

Communication Group loses Aarons to Lapot

05 Dec 1997 | by KAREN DEMPSEY

. At Lapot, Aarons said he would be involved in an exciting new venture to build up a public ...

Editorial: A step in the right direction

05 Dec 1997 | by GRAHAM WILLIAMS, director of external a

single most important factor in determining the future importance of public relations as a management ...

CAREERS: Comment - Marketers and PRs could learn a lot together

04 Dec 1997 | by ALAN WELSMAN

Having recently moved from public relations to marketing, I now realise that there isn t much...Having recently moved from public relations to marketing, I now realise that there isn t much ...

Advertising & Promotion: Shandwick lifts wraps on its PR evaluation tool

04 Dec 1997 | by PETER HOLLINGSWORTH, Managing Director,

debate about the effectiveness of public relations, by launching what it claims is the world s most...debate about the effectiveness of public relations, by launching what it claims is the world s most ...

London Electricity

04 Dec 1997 | by QUENTIN BELL

marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli created a...direct marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies have the marketing director’s ear? To help answer this question, we asked a number of clients how they are changing the way they spend their cash.

04 Dec 1997 | by KEN GOFTON

budget at the outset between advertising, sales promotion, public relations, direct marketing and so on ...

Marketing Technique: Sales Promotion - Seasonal promotions/Christmas presence/Tis the season to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas. Louella Miles reports

04 Dec 1997 | by LOUELLA MILES

. The aim is that the rickshaws become a potent media, promotional and public relations tool. Demand ...

Marketing Technique: Sales Promotion - In practice/Giving the brand a bit of oompah/In crowded markets, brands need a clear identity Holsten Export has achieved this with its own travelling Bier Fest, which returned to London last week, complete with lede

04 Dec 1997 | by KEN GOFTON

Hot Tickets supplement, and posters on the tube. A public relations blitz included getting The ...

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