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COMMENT: We must not sell ourselves short to Parliament - Public relations is lagging behind the

08 Jan 1999 | by TOM MCNALLY, vice-chairman of Shandwick

lobbying - important as this is. The Institute of Public Relations, under its new president Alison ...

THE BIG QUESTION: What was your biggest international public relations blunder? Poor communication

01 Oct 1999 | by IAN DARBY

John Mahony, Edelman PR Worldwide

Wood, managing director of Joe Public Relations

06 Aug 1999 | by MATTHEW WOOD, managing director of Joe

As a PR man who is involved everyday in what consumer brands are doing on the internet and watching its relevance to the consumer masses grow, I fully appreciate the buzz surrounding the Freeserve success story - in many ways it s driving itself. But those PROs and, indeed, most of the general public...

will affect the public relations industry

02 Jul 1999 | by ROBERT GRAY

When the Government announced two weeks ago that it was to clamp down on the promotion of tobacco products, media coverage focused primarily on the potential impact on above-the-line advertising and sponsorship.

new, eco-friendly image for itself, Shell has turned for advice to public relations, ahead of

19 Mar 1999 | by ROBERT GRAY and SOPHIE BARKER

Last week, oil giant Shell International launched its first global corporate communications campaign in an effort to turn around its image and position itself as a caring, ethical and responsible company. The campaign will rebrand Shell as an open company keen to listen to its stakeholders and adapt...

INTERNATIONAL: Weber PR sets up Hispanic division

22 Oct 1999 | by ED SHELTON

MIAMI: Weber Public Relations has created a division to target US Hispanics....MIAMI: Weber Public Relations has created a division to target US Hispanics. GrupoLink ...

JPR chosen to launch Netscape youth brand

20 Aug 1999 | by DAVID MCCORMACK

AOL Europe has picked Joe Public Relations to launch its youth-targeted Netscape On-line brand....AOL Europe has picked Joe Public Relations to launch its youth-targeted Netscape On-line brand ...

THIS WEEK’S BIG QUESTION: Does the PR industry need its own livery company?

17 Sep 1999 | by CARINA SIMON

A senior group of PR people is seeking to form a Guild for Public Relations Practitioners...A senior group of PR people is seeking to form a Guild for Public Relations Practitioners ...

PROOF CAMPAIGN: The measure of success - Management consultancy is at the heart of business, but it could learn from PR about evaluation Ian Darby reports.

01 Oct 1999 | by IAN DARBY

It is a good time to compare standards in management consultancy against those in public relations...or lobbygate was for public relations. The recent Channel 4 series Masters of the Universe ...

Fox’s biscuits hires Leedex to lift consumer profile

29 Jan 1999 | by SIMON ELLERY

UK biscuit brand Fox s has hired Leedex Public Relations to raise its profile among consumers and...UK biscuit brand Fox s has hired Leedex Public Relations to raise its profile among consumers ...

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