Mark Ritson on branding: Big shake-ups for big brands on cards
03 Jan 2007
have for the medium. Meanwhile, public relations will enjoy another great year thanks to the growing ...
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Mark Ritson on branding: Interactivity means potential mauling
19 Apr 2006
, public relations would then promote the site through traditional media, while viral communications ...
Mark Ritson on branding: Exxon vision is perilously short-term
27 Sep 2006
campaigns in the history of public relations. At the same time, however, the company's success in ...
The download gold rush
02 Sep 2004
grow the idea of downloading,' argues Niamh Byrne, director of sponsorship and public relations at ...
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