agencies. P s biggest public relations coup this year was signing Madonna to promote its new Max ...
Food giants are licking their lips. A new functional food market has emerged for such dietary staples as margarine and yoghurt, which can be sold at inflated prices so long as they promise to confer health benefits.
independent PR consultant Natalie Palk in her report, The Public Relations Industry in Europe . This is ...
With more TV channels than ever, and more programmes with small budgets, the opportunities for brand owners to get their product onto TV have never been better. It may be that the product is stacked on a shelf in an EastEnders shop, used as an ingredient in Ready Steady Cook, or given away on Granada...
should be a public relations monopoly. It s true that other professions are trying to break in ...
comes from the Public Relations Consultants Association (PRCA), ICO, International Public Relations ...
Richard Branson is not the first entrepreneur to use dare-devil exploits and high-profile publicity stunts to promote his brand. In 1868, Alfred Bird, inventor of Bird s custard, set the world record for the fastest tricycle journey from Land s End to John O Groats. And in 1880, Thomas Barratt, the...
The launch of Egg was an incredibly exciting project to work on.
The public relations industry is currently displaying a remarkable degree of unity. The Public...The public relations industry is currently displaying a remarkable degree of unity. The Public ...
The relationship between journalist and PR is a peculiar balancing act. Journalists have a gut mistrust of people punting stories on behalf of their clients. PRs, meanwhile, often fail to comprehend what journalists need. However, like it or loathe it (and many journalists do) the fate of each is inextricably...
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