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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

17 Dec 1998 | by ROB GRAY

have in common? They ve all used public relations agencies or lobbyists this year to work on their...have in common? They ve all used public relations agencies or lobbyists this year to work on their ...

PUBLIC RELATIONS: PR in the driving seat - PR is often at the forefront of a consumer product

26 Nov 1998 | by ROBERT GRAY

, advertising and direct experts, says Adrian Wheeler, chairman of the Public Relations Consultants ...

PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in

22 Oct 1998 | by ROBERT GRAY

No hard and fast research is available about the average length of time clients stick with their PR agencies, but if there were it would make fascinating reading. It is in the nature of the business that many PR agencies regard accounts they have held for more than two years as long-standing pieces...

PUBLIC RELATIONS: Same savings greater interest - PR campaigns have managed to make personal

17 Sep 1998 | by ROBERT GRAY

In recent years there has been a huge growth in the size of the personal finance sections in national and regional newspapers. This has partly been driven by advertising, with publishers shrewdly exploiting the need for financial services companies to build their brands - in what is a highly competitive...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical

13 Aug 1998 | by KEN GOFTON

Pfizer, the international pharmaceuticals giant, has been a company under siege for the past few months. The US launch of its male impotency drug, Viagra, has stimulated massive media coverage worldwide. You could call it a PR professional s dream, except that none of it, outside the US, has been actively...

PUBLIC RELATIONS: From concept to customer - We invited six public relations consultancies to

02 Jul 1998 | by ROBERT GRAY

Who needs fantasy football when fantasy products can be such fun?

PUBLIC RELATIONS: PR does the business - PR is being taken more seriously in management circles but

11 Jun 1998 | by ROBERT GRAY

Porter Novelli s survey The Future of Public Relations is to be welcomed. Countrywide - one of ...

PUBLIC RELATIONS: Top 40 information technology - IT companies’ willingness to embrace PR and

21 May 1998 | by RICHARD THOMPSON

Harvard Public Relations 4,314,000 2,718,000 5 Hill Knowlton ...

PUBLIC RELATIONS: Mad cows and English PR men - UK consumers are looking at the risks of BSE and

16 Apr 1998 | by ROBERT GRAY

Of all the public relations crises endured by the last government, there can be few that rival the...Of all the public relations crises endured by the last government, there can be few that rival ...

PUBLIC RELATIONS: Pointing the way to PR - When choosing a public relations agency, the first thing

12 Mar 1998 | by ROBIN COBB

corporate communications with business software company SAP, he was told its public relations agency had...corporate communications with business software company SAP, he was told its public relations agency had ...

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