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PUBLIC RELATIONS: Financial PR deals with times of crisis - As an economic slowdown looms large

13 Dec 2001 | by MARY COWLETT

While many still struggle to comprehend the human cost of the terrorist attacks on the US, September 11 also marked a black day for the financial markets. With billions of pounds wiped off the FTSE 100 Index over- night, London's financial PR community was left stunned. Barclay's Stockbrokers...

AGENCY 2001: PUBLIC RELATIONS AGENCY OF THE YEAR - Cohn & Wolfe - Cohn & Wolfe's work for the Coke

13 Dec 2001

Public relations has not escaped the current squeeze on marketing services at the moment, and ...

PUBLIC RELATIONS: How to gauge the value of publicity - Measuring the effectiveness of a PR

08 Nov 2001 | by MARY COWLETT

information to inform future performance," says Nigel O'Connor, head of policy at the Institute of Public ...

PUBLIC RELATIONS: Understanding PR practice in Europe - ORC research reveals support for increased

18 Oct 2001 | by MARY COWLETT

Most senior managers believe a depressed market should be met by defending or increasing PR spend. Or so say senior corporate communicators from Europe's top organisations. Across Europe, 40% of corporate affairs directors say their company tends to maintain the corporate communications...

PUBLIC RELATIONS: Tempt media with creative gimmicks - How can PRs create a buzz about their

23 Aug 2001 | by MAJA PAWINSKA

One of the biggest challenges in media relations is getting cynical journalists excited about press releases and launches. How on earth can PR people get past journalists' jaded assumption that the best place to file most press releases is in the bin? One of the most effective ways, assuming...

PUBLIC RELATIONS: How to target the informed patient - An EC move could allow drugs firms to

19 Jul 2001 | by MARY COWLETT

of healthcare at Nexus Choat Public Relations, warns: "Many things motivate patient groups and key ...

PUBLIC RELATIONS: How to target the informed patient - An EC move could allow drugs firms to

19 Jul 2001 | by MARY COWLETT

of healthcare at Nexus Choat Public Relations, warns: "Many things motivate patient groups and key ...

PUBLIC RELATIONS: PRs benefit from forward planning - PR agencies are increasing their influence

28 Jun 2001 | by MARY COWLETT

PR practitioners have long turned to media analysis and audience research to prove the worth of their work to clients. But now agencies are tuning in to how planning can give them added weight in the client boardroom. Over the past five years, the UK's top PR agencies have been on a shopping...

PUBLIC RELATIONS: PRs benefit from forward planning - PR agencies are increasing their influence

28 Jun 2001 | by MARY COWLETT

PR practitioners have long turned to media analysis and audience research to prove the worth of their work to clients. But now agencies are tuning in to how planning can give them added weight in the client boardroom. Over the past five years, the UK's top PR agencies have been on a shopping...

PR LEAGUE TABLES: B2B agencies see no cause to panic - Public relations agencies in the

17 May 2001

significantly bigger spend than business-to-business advertising, in public relations the opposite is true ...

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