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Marketing Manual: Public Relations - Wake up to digital danger

The rise of user-generated online media poses a new threat to your reputation that PR can help with.

PUBLIC RELATIONS: Getting dotcoms’ message across - Internet firms are fuelling a boom for

with Khwadja. He retains Joe Public Relations, a consumer PR agency and, like August.One, a spin-off ...

Public relations: Media expansion tests PR tracking - Comprehensive PR monitoring is being

It s no easy task keeping on top of media coverage. A brand might be talked about in an internet chat room, on one of the 242 UK commercial radio stations, or on a niche satellite TV channel. For PR agencies, it can be difficult to deliver against the client promise of comprehensive evaluation across...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies

agencies. P s biggest public relations coup this year was signing Madonna to promote its new Max ...

PUBLIC RELATIONS: Redirecting the high-tech message - New technology is a burgeoning area for PR

to go and look for it. As the IT industry becomes more sophisticated in its approach to public ...

Supplement on Public Relations: Media Relatiions - Has anything really changed?/TV and radio

know about. Grunig and Hunt called this the public information model of public relations, and ...

TECHNIQUE: PUBLIC RELATIONS; Launch procedures

distribution channels. Boyle looked for a consultancy - and got Harvard Public Relations - that could ...

TECHNIQUE: PUBLIC RELATIONS; Untangling the web

form of marketing than advertising. This is where public relations comes in. People are savvy ...

 

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