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REVIEW OF THE YEAR: How has the PR world changed in 2001? PRWeek asks 35 leading public relations

14 Dec 2001

HAROLD BURSON - Founding chairman, Burson-Marsteller 'No-one who has lost a job, client or suffered a slashed budget would believe there's even a bronze lining in the carbon cloud that recently descended over the PR world. But some good may come out of the agony after all. The fact is,...

PUBLIC RELATIONS: Financial PR deals with times of crisis - As an economic slowdown looms large

13 Dec 2001 | by MARY COWLETT

While many still struggle to comprehend the human cost of the terrorist attacks on the US, September 11 also marked a black day for the financial markets. With billions of pounds wiped off the FTSE 100 Index over- night, London's financial PR community was left stunned. Barclay's Stockbrokers...

AGENCY 2001: PUBLIC RELATIONS AGENCY OF THE YEAR - Cohn & Wolfe - Cohn & Wolfe's work for the Coke

13 Dec 2001

Public relations has not escaped the current squeeze on marketing services at the moment, and ...

 

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