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PUBLIC RELATIONS: Understanding PR practice in Europe - ORC research reveals support for increased

18 Oct 2001 | by MARY COWLETT

Most senior managers believe a depressed market should be met by defending or increasing PR spend. Or so say senior corporate communicators from Europe's top organisations. Across Europe, 40% of corporate affairs directors say their company tends to maintain the corporate communications...

STOP PRESS: Seal Public Relations appoints Claire Deeley

05 Oct 2001

APPOINTMENT: Birmingham-based agency Seal Public Relations has appointed Claire Deeley as deputy ...

GLOBAL ROUND-UP: Edelman PR Worldwide buys DLV Public Relations

28 Sep 2001

AMSTERDAM: Edelman PR Worldwide has bought DLV Public Relations in the Netherlands. The 25 ...

GLOBAL ROUND-UP: Skills Group co-founds Public Relations for Research & Development

21 Sep 2001

VIENNA: The Skills Group has co-founded Public Relations for Research & Development - an agency ...

GLOBAL ROUND-UP: Public Relations Institute of Australia study

14 Sep 2001

SYDNEY: A Public Relations Institute of Australia study has revealed that 70 per cent of content ...

STOP PRESS: G R Lane takes on Target Public Relations

31 Aug 2001

HEALTHCARE: G R Lane Health Products has taken on Target Public Relations on a six-figure ...

GLOBAL ROUND-UP: Mmd Public Relations wins PR business

31 Aug 2001

PRAGUE: Mmd Public Relations has won the PR business for recruitment firm CV-Online. Mmd will ...

STOP PRESS: G R Lane takes on Target Public Relations

31 Aug 2001

HEALTHCARE: G R Lane Health Products has taken on Target Public Relations on a six-figure ...

GLOBAL ROUND-UP: Mmd Public Relations wins PR business

31 Aug 2001

PRAGUE: Mmd Public Relations has won the PR business for recruitment firm CV-Online. Mmd will ...

PUBLIC RELATIONS: Tempt media with creative gimmicks - How can PRs create a buzz about their

23 Aug 2001 | by MAJA PAWINSKA

One of the biggest challenges in media relations is getting cynical journalists excited about press releases and launches. How on earth can PR people get past journalists' jaded assumption that the best place to file most press releases is in the bin? One of the most effective ways, assuming...

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