to remove filtersNew Instinet post diverts spend to public relations
04 Aug 2000 | by JENNIFER WHITEHEAD
One of the world s largest electronic brokers, Instinet, has appointed a director of communications for Europe to lead intended PR restructuring.
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Public relations: Make it into the movies - Once a dirty word, now product placement in major films
17 Aug 2000 | by MARY COWLETT
Getting the likes of Tom Cruise to drink your brand of cola, talk on your phone or drive your car may seem out of reach, but this summer s blockbuster, Mission Impossible 2, sees him using a whole host of products placed in the movie following tie-ups between manufacturers and the production company.
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