Search results for "Public Relations"

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Public Relations: Masters of spin - Why would a chief executive don an absurd costume and act the

02 Apr 1999 | by HELEN JONES

Richard Branson is not the first entrepreneur to use dare-devil exploits and high-profile publicity stunts to promote his brand. In 1868, Alfred Bird, inventor of Bird s custard, set the world record for the fastest tricycle journey from Land s End to John O Groats. And in 1880, Thomas Barratt, the...

Public Relations: Egg’s story - The resounding success of Egg’s launch was the result

02 Apr 1999 | by RICHARD LAMBALLE who works at EM, a div

The launch of Egg was an incredibly exciting project to work on.

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than

02 Apr 1999 | by KEN GOFTON

The public relations industry is currently displaying a remarkable degree of unity. The Public...The public relations industry is currently displaying a remarkable degree of unity. The Public ...

Public Relations: Diary of a journalist - Freelance writer Meg Carter describes the difference

02 Apr 1999

The relationship between journalist and PR is a peculiar balancing act. Journalists have a gut mistrust of people punting stories on behalf of their clients. PRs, meanwhile, often fail to comprehend what journalists need. However, like it or loathe it (and many journalists do) the fate of each is inextricably...

Public Relations: Global ambitions - Hardly a month goes by without a communications group adding

02 Apr 1999 | by AMANDA HALL

public relations group, Chime, as well as acquiring local specialist agencies like Buchanan, the ...

Public Relations: The wonderbra effect - The PR industry, ironically, suffers a bad image among ad

02 Apr 1999 | by HARRIET GREEN

- public relations. It s just silly stunts, they say, why bother whipping up a pointless hoo-ha ...

Public Relations: Turning ads into talking points - PR agencies are wising up to the headline

01 Apr 1999 | by ROBERT GRAY

Smart clients always make sure their PR and advertising work well together. After all, integrated campaigns are the most trusted way of achieving consistency of image and message.

Public Relations: How do evaluation techniques work? - New evaluation methods have an essential

01 Apr 1999 | by STEPHANIE FRANCE

As clients demand greater accountability, PR practitioners are focusing on how best to evaluate their campaigns. But for those new to evaluation, the range of methodologies on offer can be confusing. Media content analysis and press cuttings is the most commonly used technique but a range of acronyms...

 

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