to remove filters200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations
25 Nov 1999 | by Ken Gofton
. All three apply to public relations, only more so. Electronic communications have changed PR in many ...
Search results for "Public Relations"
PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies
25 Nov 1999 | by HOLLY ACLAND
agencies. P s biggest public relations coup this year was signing Madonna to promote its new Max ...
PUBLIC RELATIONS: Reading between the lines - Advertorials can be a very effective means of product
21 Sep 1999 | by ROBERT GRAY
but there have been cases involving consumer titles. The Institute of Public Relations is ...
PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers
19 Aug 1999 | by SIMON ELLERY
Food giants are licking their lips. A new functional food market has emerged for such dietary staples as margarine and yoghurt, which can be sold at inflated prices so long as they promise to confer health benefits.
PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth
19 Aug 1999 | by JAMES CURTIS
With more TV channels than ever, and more programmes with small budgets, the opportunities for brand owners to get their product onto TV have never been better. It may be that the product is stacked on a shelf in an EastEnders shop, used as an ingredient in Ready Steady Cook, or given away on Granada...
PUBLIC RELATIONS: Preparing for devolution - Devolution is forcing the political lobbyists and
08 Jul 1999 | by KEN GOFTON
should be a public relations monopoly. It s true that other professions are trying to break in ...
PUBLIC RELATIONS: Strategic planning gives a whole new dimension to PR - Former advertising
08 Jul 1999 | by ROBERT GRAY
this year, trade bodies the Institute of Public Relations and the Public Relations Consultants ...
PUBLIC RELATIONS: Building PR teams to conquer Europe - Effective pan-European PR needs
24 Jun 1999 | by LEXI GODDARD
independent PR consultant Natalie Palk in her report, The Public Relations Industry in Europe . This is ...
PUBLIC RELATIONS: Putting PR on a proper footing - The PR industry has been slow to sell itself
24 Jun 1999 | by STEPHANIE FRANCE
comes from the Public Relations Consultants Association (PRCA), ICO, International Public Relations ...
Public Relations: Turning ads into talking points - PR agencies are wising up to the headline
01 Apr 1999 | by ROBERT GRAY
Smart clients always make sure their PR and advertising work well together. After all, integrated campaigns are the most trusted way of achieving consistency of image and message.
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