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PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical
13 Aug 1998 | by KEN GOFTON
Pfizer, the international pharmaceuticals giant, has been a company under siege for the past few months. The US launch of its male impotency drug, Viagra, has stimulated massive media coverage worldwide. You could call it a PR professional s dream, except that none of it, outside the US, has been actively...
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