27 Nov 1998
| by MARY COWLETT
With the much publicised arrival of SkyDigital and BBC Digital,
broadcasters are promising a new media world and the potential number of
new media outlets for the PR industry is awesome. At the same time,
digital promises to bring the three broadcast media - television, radio
and the internet - ever...
13 Nov 1998
| by CLAIRE SPENCER, director of planning at
In the best tradition of Blue Peter, use liberal quantities of
sticky back plastic to tack together the cuttings, measure them with a
ruler, cost them as equivalent advertising and multiply them by a
magical figure to produce an AVE (advertising value equivalent).
13 Nov 1998
| by ROBERT GRAY
Institute of Public Relations in the year 2000,
Alison Clarke exudes an air of joie de vivre as we meet in...Institute of Public Relations in the year 2000,
Alison Clarke exudes an air of joie de vivre as we meet in ...
16 Oct 1998
| by SIMON ELLERY
Public Relations....Joe Public Relations.
Joe Public Relations will focus exclusively on consumer PR. It has seven ...
10 Jul 1998
| by RACHEL BAIRD
With his background in the civil service and latterly the Institute
of Revenues, Rating and Valuation (IRRV), which represents the local
government finance staff and taxation property valuers, you could be
forgiven for suspecting that Colin Farrington is ignorant of PR and
perhaps, even, a little dull.
17 Apr 1998
| by JEMIMAH BAILEY
, which was previously held by
Aurelia Public Relations...., which was previously held by
Aurelia Public Relations.
Tag Heuer marketing manager David ...
17 Apr 1998
| by IAN DARBY
HOUSTON: Compaq, the computer giant, is evaluating its worldwide
public relations arrangements as...HOUSTON: Compaq, the computer giant, is evaluating its worldwide
public relations arrangements ...
06 Mar 1998
| by LEXIE GODDARD
Armed with a multi-million pound budget Burson-Marsteller is to
start work on repairing South Korea s economic image. The campaign will
target the US, Japan and Europe - essentially the G7 partners who met
last month to discuss the Asian economic crisis following a recent
pounds 36 billion rescue package...
15 Jan 1998
| by TREVOR MORRIS
public relations, but don t tell my
mother. She thinks I play piano in a brothel....in public relations, but don t tell my
mother. She thinks I play piano in a brothel.