PUBLIC RELATIONS: Wolves in sheep’s clothing.
29 Feb 1996 | by CATHY BOND
Ad agencies are beginning to challenge PR s key role in the booming area of advertorials, writes Cathy Bond
does this all mean for the public relations industry? Well, for one thing, PRs are going to have to ...
Ad agencies are beginning to challenge PR s key role in the booming area of advertorials, writes Cathy Bond
the way they undertake public relations programmes. The answer, usually, is because that s the way ...