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PUBLIC RELATIONS: Launching fads

29 Feb 1996 | by ROBERT DWEK

does this all mean for the public relations industry? Well, for one thing, PRs are going to have to ...

PUBLIC RELATIONS: Wolves in sheep’s clothing.

29 Feb 1996 | by CATHY BOND

Ad agencies are beginning to challenge PR s key role in the booming area of advertorials, writes Cathy Bond

PUBLIC RELATIONS: Judgment day is coming

29 Feb 1996 | by DR TOM WATSON

the way they undertake public relations programmes. The answer, usually, is because that s the way ...

NEWS: Can public relations sell voters the stakeholding dream?

26 Jan 1996 | by BERNARD INGHAM

When I heard Labour leader Tony Blair had come out with the concept of a stakeholder economy , I groaned. I had been here before. I was brought up to believe that nationalisation gave me a stake in controlling the commanding heights of the economy. At times, I felt as if my stake was being driven through...

TECHNIQUE: PUBLIC RELATIONS; Launch procedures

25 Jan 1996 | by HARRIOT LANE FOX

distribution channels. Boyle looked for a consultancy - and got Harvard Public Relations - that could ...

TECHNIQUE: PUBLIC RELATIONS; Untangling the web

25 Jan 1996 | by ROBERT GREY

form of marketing than advertising. This is where public relations comes in. People are savvy ...

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