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PUBLIC RELATIONS: WHEN THE PR’s THE STAR - Celebrity PRs - are they a curse or a blessing

Sophie Wessex, wife to Prince Edward. She runs R-JH Public Relations. The agency makes a comfortable ...

PUBLIC RELATIONS: CAMPAIGN SPIN - Ensuring that your advertising stands out among the competition

ROVER 75

PUBLIC RELATIONS: PR TAKES CENTRE STAGE - A durable corporate reputation is very precious but not

tools are now available. The Institute of Public Relations and the Public Relations Consultancy ...

PUBLIC RELATIONS: THE MEDIA PRs - Media organisations require good PR representation just as much

Media owners and marketing agencies can benefit from planned PR activity on their behalf just as much as other types of company. It is a fallacy to suppose that simply because they are in the media business, PR will take care of itself.

Public Relations: Masters of spin - Why would a chief executive don an absurd costume and act the

Richard Branson is not the first entrepreneur to use dare-devil exploits and high-profile publicity stunts to promote his brand. In 1868, Alfred Bird, inventor of Bird s custard, set the world record for the fastest tricycle journey from Land s End to John O Groats. And in 1880, Thomas Barratt, the...

Public Relations: Egg’s story - The resounding success of Egg’s launch was the result

The launch of Egg was an incredibly exciting project to work on.

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than

The public relations industry is currently displaying a remarkable degree of unity. The Public...The public relations industry is currently displaying a remarkable degree of unity. The Public ...

Public Relations: Diary of a journalist - Freelance writer Meg Carter describes the difference

The relationship between journalist and PR is a peculiar balancing act. Journalists have a gut mistrust of people punting stories on behalf of their clients. PRs, meanwhile, often fail to comprehend what journalists need. However, like it or loathe it (and many journalists do) the fate of each is inextricably...

Public Relations: Global ambitions - Hardly a month goes by without a communications group adding

public relations group, Chime, as well as acquiring local specialist agencies like Buchanan, the ...

Public Relations: The wonderbra effect - The PR industry, ironically, suffers a bad image among ad

- public relations. It s just silly stunts, they say, why bother whipping up a pointless hoo-ha ...

 

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