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DIARY: LET'S DO LUNCH - The Bistro at Hotel du Vin

27 Feb 2004 | by Sue Maguire, director, Willoughby Public Relations

The building that now houses the Hotel du Vin is the beautifully converted 1823 Birmingham Eye Hospital.

NextFifteen kills off Joe Public Relations brand

10 Sep 2004 | by Tom Williams

NextFifteen Communications has scrapped the brand name of its consumer division Joe Public

Public relations: PR leagues Top 100

19 May 2004

Public relations consultancies have had it tough recently. Unprepared for recession, the PR ...

Opinion: PROs have the power to shape the future

23 Apr 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk, is professor of public relations at the London College of Printing

history book The Unseen Power of Public Relations, the Klan was just a defunct club in the southern states ...

Kidnap highlights war reporters' bravery

20 Aug 2004 | by Julia Hobsbawm, professor of public relations at the London College of Communication, julia@hmclondon.co.uk

so uncomfortably close to public relations - often regarded as its nemesis. Journalists need ...

Opinion: Creativity thrives in independent arena

25 Jun 2004 | by Julia Hobsbawm, professor of public relations at the London College of Printing, julia@hmclondon.co.uk

Does size matter in PR agency terms? There is no denying the rude health of small consultancies that remain determinedly independent in the predatory jungle and that give the big communications cats a run for their money. Take Tulchan Communications, which was founded by Andrew Grant four years ago...

Opinion: Big Brother wins public vote every time

18 Jun 2004 | by Julia Hobsbawm, professor of public relations at the London College of Printing julia@hmclondon.co.uk

How did you vote? I mean Channel 4's Big Brother, silly, not the local, London Mayoral and European elections. Judging by the numbers, reality TV voters outnumber their political counterparts by some margin. New Labour is shaken to the core with the bleak reality of being the first governing party to...

Opinion: How Hay successfully pulls in the punters

04 Jun 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk, professor of public relations at the London College of Printing

They say 'make hay while the sun shines', and I have done that this week - well, sort of. The hay in question is the Guardian Hay Festival of Literature, a ten-day literary jamboree in the Brecon Beacons. I'm a vice-president of the festival and am wholly biased as I sing its many praises. Bill Clinton...

Opinion: Measurement misses the point of good PR

28 May 2004 | by Julia Hobsbawm, professor of public relations at the London College of Printing, julia@hmclondon.co.uk

This is a minority report. I am one of a handful of people in PR who, while knowing full well what evaluation is, remain sceptical that on a desert island it would remain the most effective tool in the PR survival kit. That is not to say that I don't strive to understand more about evaluation, nor is...

Opinion: Breakthrough and Nestle both slipped up

14 May 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk, professor of public relations at the London College of Printing

The news that charity Breakthrough Breast Cancer has rebuffed a lucrative cause-related marketing (CRM) offer from Nestle is a shock. The offer, said to be worth £1m and involving endorsement of the charity on cereal packets, has reportedly been declined on ethical grounds.

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