Search results for "Public Relations"

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Public relations should receive a far better press

19 Jun 1997 | by QUENTIN BELL

marketing and public relations is all about, what do you think might be the reply?...marketing and public relations is all about, what do you think might be the reply? I know, because ...

PUBLIC RELATIONS: On one’s best behaviour - As Shell and Camelot have found out, customers

19 Jun 1997 | by ANDY FRY

flummery. If you want to put it bluntly, reputation management is a new way of describing proper public ...

PUBLIC RELATIONS: Launched with flying colours - BA had just three weeks to tell 58,000 staff about

19 Jun 1997 | by JAMES CURTIS and LAURA FIELDS

The launch of the new British Airways corporate identity is big in every respect. At pounds 60m, it is one of the most expensive corporate redesigns ever. It is also the launch pad for a pounds 6bn three-year investment programme which will help the company achieve its goal of becoming a truly global...

Arthur Andersen seeks new head of PR after Prizeman leaves.

27 Jun 1997 | by By ANTONY SAVVAS.

Accountancy firm Arthur Andersen is looking for a new head of public relations, following the...Accountancy firm Arthur Andersen is looking for a new head of public relations, following the ...

PRET sticks to high PR ideals

06 Jun 1997 | by KAREN DEMPSEY

The Public Relations Education Trust - the charity set up by the PRCA and the IPR ten years ago...The Public Relations Education Trust - the charity set up by the PRCA and the IPR ten years ago ...

Network support for women in PR

06 Jun 1997 | by KATE NICHOLAS

PR networking organisation, The Association of Women in Public Relations (AWPR), is to relaunch on...PR networking organisation, The Association of Women in Public Relations (AWPR), is to relaunch ...

French PR profits up after five year slump

06 Jun 1997 | by JEMIMAH BAILEY

The French public relations industry has seen a double figure increase in agency revenues for the...The French public relations industry has seen a double figure increase in agency revenues for ...

ADVERTISING & PROMOTION: Barkers gets Boots

19 Jun 1997 | by JULIAN LEE

Boots Opticians has appointed Birmingham-based Barkers Public Relations to handle its six-figure...Boots Opticians has appointed Birmingham-based Barkers Public Relations to handle its six-figure ...

ADVERTISING & PROMOTION: Muppet materials

19 Jun 1997 | by JULIAN LEE

GJA Communications has been handed the task of handling public relations and producing material...GJA Communications has been handed the task of handling public relations and producing material ...

FOCUS: TELEMARKETING - Success is only a phone call away/More often associated with crisis management, telemarketing is now being recognised as an important component of the overall marketing strategy. Peter Robinson gets on the blower to the specialists

13 Jun 1997 | by PETER ROBINSON

While the boundaries between public relations and other marketing strategies are becoming...While the boundaries between public relations and other marketing strategies are becoming ...

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