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Public Relations: The wonderbra effect - The PR industry, ironically, suffers a bad image among ad

- public relations. It s just silly stunts, they say, why bother whipping up a pointless hoo ... much of its publicity on an erroneous story about a gay kiss (actually, it was the kiss of life ... denied the ad even existed. Heineken, by tradition hungry for publicity, chickened out ...

FOR THE RECORD

affairs and drama but more programming in the areas of documentaries, news, films and children s shows....The Independent Television Commission has approved a number of changes to the Channel 5 licence. These include a reduction in the level of original productions and commissions in entertainment, sport, current affairs and drama but more programming in the areas of documentaries, news, films and children ...

CLOSE-UP: GLOBAL BRIEF - US court sets advertising malpractice precedent. Even client-approved ads can now land US shops in court. By Eleanor Trickett

clients have been 100 per cent delighted with everything that has been thrown to the public on behalf..., and few clients have been 100 per cent delighted with everything that has been thrown to the public ... that is truly awful? Awful, that is, to the point of creating a public outcry. That is the can of worms ... the shoes off. Following the highly predictable public outcry, Ruttenberg went straight about ...

CAMPAIGN DIARY: Shoppers jockey for position outside Grey

-faced cheek as they showcased Jockey s charms in Grey s front windows, much to the appreciation of the public....of the public. The high jinks continued at the evening party when too many smokers unwittingly ...

Loot Group's team hunts ads for year 2000 schools guide

for school leavers. The publication, The Guide to Life 2000, will provide information for 16-year-olds on a variety of subjects from banks to fashion. The A5 publication will launch next March with plans ... is no other publication that can claim to reach all 16-year-olds and therefore the opportunities ...

MEDIA CHOICE: Rosemary Gorman, a managing partner at Zenith Media, chooses the revolutionary hologram ad that is running on bus-sides to promote the sports brand, Fila

buying agency Posterscope North Creative Billington Jackson Brief Generate publicity and drive ...

OPINION: MILLS ON ... PREMIUM-PRICE POSITIONING

, it must be the latter. Nonetheless, if the EC and OFT reports leave the public with the perception ... of price control legislation, on the other, public scepticism. At best, premium-priced products will have ...

French Connection reverses its colours in TBWA campaign twist

third exhorts the public to wash your mind out . All bear the usual fcuk logo in its distinctive ...

CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - Mademoiselle is loud but lacks the sophistication of its Conde Nast relatives. By Felix Salmon

. MADEMOISELLE FACT FILE Publisher Conde Nast Publications Frequency ...

REVIEW: Marketing and advertising news in the week’s press

and Modus Publicity are behind a press campaign that breaks in May. General release The Independent ...

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