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are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes...Esnouf, head of public affairs at E.ON, has experienced his fair share of flak working in a ... -weary British public, fed up with how little tax it has been paying in the UK, however. The 'takeovers' have ... parliamentary committee, the US corporation has now bowed, at least a little, to public pressure and conceded ...
and marketers skirting the issue or failing to genuinely engage in the debate. Ian Twinn, director of public affairs at ISBA, argues that everyone in the media has to take some responsibility for the body ...
LONDON - The public is losing its appetite for celebrity-chef endorsements of food brands....is in it for the money.' Pringle has noted a more general cynicism among the public about celebrity endorsement ...
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom
... is for the public to keep spending. Suzy Bashford asks how retailers will keep the tills
-channel and digital elements to a retail strategy, as part of an integrated campaign.' Amanda Callaghan, public affairs director at the British Retail Consortium, believes that this must also be combined with lessening ... has already asked business leaders and the public at large to sign up to a petition on the issue. She ...
't going to have any real effect." Ian Twinn, the director of public affairs at ISBA, says ... treated as a hot political issue in the wake of the TV show Jamie's School Dinners and growing public ... -driving initiatives, would be more successful in changing public perceptions than action by food companies ...
cent of the public blames online stores for the continuing decline of the high street....The public blames online retailers the most for closures on the high street, PRWeek/OnePoll's latest research has revealed. The survey was conducted as fashion brand Republic became the latest ... to physically see, touch or try products before they purchased. Survey of 2,000 members of the public ...
the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin....of a scandal or shift in public opinion. For example, in post-recession Britain, the financial ... from customers, you will lose their trust. This could affect public perceptions of your business ...
to achieve cut-through with the beleaguered British public, writes Gail Kemp.
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