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In the public eye

in the public domain....). Some may be hesitant at the thought of linking their brand with a public space that, arguably, has ... public places. Other countries have been more proactive. In New York during the dotcom boom, for example ... Doubleclick. Italy has a long tradition of financing the refurbishment of statues and public buildings ...

Brand Health Check: Gordon Ramsay

LONDON - Have allegations of an affair done any damage to the fiery celebrity chef's brand...cooked up a healthy business empire over the years. The recent scandal over his alleged affair has ... that old British media staple, the sex scandal? Any publicity is good publicity, it seems, as his recently ...

Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon

Rubicon enjoys the kind of staff turnover that other agencies can only dream of. Figures from the Public ...

Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest

This year will go down as the one in which PR agencies worked to consolidate their digital skills, either by integrating staffers into their mainstream practice or setting up specialist divisions. All four shortlisted agencies (the list was derived from Marketing's sister magazine PRWeek's shortlist...

Marketing Report: Customer publishing - Home improvements

-facing publications in terms of quality, content and budget, but the tide is turning as belief in the value.... However, when it comes to magazines for staff, internal corporate publications have lagged behind, often ... and budget. But there are signs that this state of affairs is changing. At the Association of Publishing ... being asked to produce customer-facing publications. She believes this is because forward ...

Richard Dawkins-backed ad campaign by atheists highlights rise in religious advertising

of education and public affairs, Andrew Copson, claims the catalyst for its recent activity was a 'big bus ...

Corporate responsibility: Why don't they trust you with CSR?

in. Jon Chandler, former regional communications and public affairs director for Coca ... of corporate responsibility and public affairs. 'We were not going to promote an ethical message until we were ... of ethical products. Public demand now requires companies to show they are putting something back ...

News Analysis: A vote for creativity

, director of public affairs at Lansons Communications. 'Candidates will have to throw the rule book out ... will always be an effective way of reaching Londoners,' says Nina Ziaullah, head of campaigns and public ... the Department for Constitutional Affairs, in association with partners including the Campaign for Racial ...

Mayoral candidates target ethnic groups

, director of public affairs at Lansons Communications. Candidates will have to throw the rule book out ... of reaching Londoners, says Nina Ziaullah, head of campaigns and public information at the commission ... . The effectiveness of the channel was illustrated last year, when the Department for Constitutional Affairs ...

The Marketing Profile: Mark Bainbridge of the British Army

him up. Career History 1986-1989 Public affairs manager, National Trust 1989-1994 Marketing ... The latest campaign, which launched last week, seeks to do this by highlighting the positive effects of military intervention and encourages the British public to air their support for the troops ...

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