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Big Awards 2008: Charity & Public Service

Rory Sutherland, chair of Direct jury CHARITY PUBLIC SERVICE - DIGITAL WINNER Title ... Producer Georgina Kent CHARITY PUBLIC SERVICE - DIRECT WINNER Title: What Does Dropping Litter ... PUBLIC SERVICE - OUTDOOR WINNER Title: The National Gallery Grand Tour Client: The National ...

Mayoral candidates target ethnic groups

, director of public affairs at Lansons Communications. Candidates will have to throw the rule book out ... of reaching Londoners, says Nina Ziaullah, head of campaigns and public information at the commission ... . The effectiveness of the channel was illustrated last year, when the Department for Constitutional Affairs ...

Direct mail sector confronts its critics - CrisisManagement

In 2004 junk mail was crowned as the nation's biggest consumer gripe by the BBC's current affairs ... the public's misconceptions about the 'junk' image of direct mail. To reassure people that the DMA does ... that a long-term approach was needed to change public opinion. It proposed raising public awareness ...

The Direct Approach: Let us be the hero

neither escape from their customers nor the public at large, particularly when marks are overstepped ... -collar affair. Even the lazy can be activists, and the critical mass needed to prompt change is far easier ...

Direct Approach: Directing the dance

seem odd, especially given the public's recent love affair with Bruno and Arlene's troupe of hoofing ...

Sports marketing: It's all in the name

, as this encourages the public to connect the sponsor to the stadium from the outset. It also prevents objections from ... -food company. Several other deals were struck across Europe, but initially these were mainly ad hoc affairs ...

Campaign Annual 2007: Top 10 Directors

for Environment, Food and Rural Affairs as highlights on his reel, it was always going to be a good year ...

Campaign Annual 2007: Top 10 Predictions for 2008

All advertising will be banned, following the publication of a report by the World Health ... of offices and pubs, particularly by Viagra and Durex. 6. Pudsey does a moonlight flit Public trust ... where the punishment for the crime of adultery is not public humiliation by the world's media ...

Big Awards 2008: Health & pharmaceutical

Richard Flintham, chair of TV Cinema jury HEALTH PHARMACEUTICAL - OUTDOOR COMMENDATION Title: Road Accident Client: Scottish National Blood Transfusion Service Brand: Please Give Blood National donor services manager: Dr Moira Carter Publicity manager: Jennifer Wilson Agency ...

Campaign Direct Awards 2007: Best Use of Broadcast

that cigarette smoke has the same chemicals. The campaign generated a lot of discussion in the public ...

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