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Public Sector: We were 'frittered' on Twitter site

sorry state of affairs that any organisation in the public, private or charity sector now needs to jump ...

Public Sector: Road safety

A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a basketball team then asks if they saw the bear.

Big Awards 2008: Charity & Public Service

Rory Sutherland, chair of Direct jury CHARITY PUBLIC SERVICE - DIGITAL WINNER Title ... Producer Georgina Kent CHARITY PUBLIC SERVICE - DIRECT WINNER Title: What Does Dropping Litter ... PUBLIC SERVICE - OUTDOOR WINNER Title: The National Gallery Grand Tour Client: The National ...

SMEs embrace search marketing

communications and public affairs manager at Google UK, cites the example of dustbag.co.uk, which sells bags ...

Rethinking the recommendation economy

- Head of public affairs, events and sponsorship, Volvo Cars UK 'Social media gives you another ... of online recommendation for brands still play on marketers' minds. The public has placed a surprising ...

ONLINE: Targeting Blogs - Are bloggers fair game for PROs?

treating blogs like publications'. Was it a fair request? PRWeek asked two experts for their views ......or herself in the public domain. Bloggers are increasingly being given facilities at exhibitions and trade ... , and join a newsroom or publication. This includes liaising with PR professionals, and assessing press ...

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ...

Digital Viewpoint: Vinton Cerf - Father of the internet

In a rare public airing of his vision, Vinton Cerf, the co-creator of the internet's original

Marketers and the social divide

Marketing's love affair with social media shows no signs of waning. In an era where marketers ... typically for personal communications. It's the particularly public forum of Twitter, however, that would ... director of social media agency We Are Social, takes a similar line, though he believes the limited public ...

Open-source marketing comes of age

passing trend. Indeed, the industry's love affair with 'co-creation' has a long history. There is a ... officer at digital marketing agency Dare. He cites the Houses of Parliament, designed through a public ...

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