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MPs to quiz beauty marketers on body confidence

will be Sue Eustace, director of public affairs at the Advertising Association and Louise Terry, L'Oreal UK ...

Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies

What did we learn last year? We learned that there is one true 'superpower': public opinion ... been challenged and undermined by the power of public opinion. There is a growing gap between the public and the institutions that serve them ... detached, aloof and out of touch, be they politicians ...

We'll call you: Coca-Cola

. It is probably something our public affairs and communications team would have managed. I can send your feedback ...

We'll Call You: Subway

In Mole's day, school dinners were an unappetising affair with no options, so we were intrigued

Mars UK to enforce 'calorie cap' across chocolate lines

's daily diet by 2020. The Public Health Responsibility Deal, launched a year ago next month, has turned ...

Charging for wi-fi? You might as well try to charge for air

. Just free, fast, reliable internet connection.' Costa Coffee is not alone. The public perception is that wi-fi in a public space, provided by a business or a brand, will be free. I can't see Virgin Media ...

RFU adopts player focus to tackle media setbacks

-the-scenes footage. The RFU also plans to open up training sessions to the public, in an attempt to foster ...

Crisis management: brand marketers caught in the middle

the public at large responds, it's best to keep a low profile,' advises Phil Rumbol, founding partner ... of managing the public face of the brand. Pulling ads is one option, but only as part of a wider plan ... the media and public mood and plan a careful return to activity. Let the dust settle. Show that you ...

Why PRs are gatecrashing the marketing party

. Formerly senior vice-president, global head of brand and public relations at Thomson Reuters, and held PR ...

Subway's UK marketing chief on putting health and value at the heart of the brand

, it remains ahead by about 200, with a portfolio of 1526 outlets. In the past year, Subway has made public ...

 

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