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Brand barometer: Social media performance of Starbucks

A look at the performance of Starbucks in social media over the past four months.

CN Creative seeks agency for e-cigarette brief

A company that manufactures electronic cigarettes is seeking a public affairs agency as it looks...CN Creative has started chemistry meetings with a small number of selected agencies for a combined public affairs, consumer and business to business brief. The company is a leading UK manufacturer and supplier of electronic cigarettes through its brand, Intellicig. CN Creative, which has already held a ...

Interactive: PR Week's 29 under 29

Click a headshot to reveal more. Thanks To The judges: Miles Celic Director of group public affairs and policy, Prudential Michael Frohlich UK MD, Ogilvy PR Anne Gregory Director, Centre for Public Relations Studies at Leeds Metropolitan University Katherine Solomon PR ...

Public Sector: Beko fridge-freezers

it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public about...the message into the public spotlight was a simple one. With lives potentially at stake, the PR team needed ... commissioner for Fire Safety Regulation live on the sofa. The LFB gave public guidance on what to look ... that technology can be harnessed to provide a proper public information service that does not rip off the taxpayer ...

Public awareness of NFC yet to take off

Six out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise it, according to research, which also reveals half of smartphone owners who have used interactive technology have interacted with an advert.

Government rejects calls for alcohol ad ban

that alcohol advertising is already robustly regulated." Ian Twinn, ISBA s director of public affairs, added ...

Public places higher value in transparency than brand appeal, research reveals

Institutional scandals, such as that suffered by the BBC, have led to the public placing higher

Reputation Survey: Labour wins conference contest

The three main political parties largely failed to sway public opinion during their party...conferences were not an effective way to communicate with the public, some messages did get through. When ... from those who did not know) were correct. Survey of 2,000 members of the public conducted by global ...

London Paralympics 2012: What did we make of it all?

How did the British public perceive and react to the Paralympic Games, asks Julie Hamshere, head...At Initiative our team has thoroughly enjoyed having the opportunity to dig deep and understand the public s reaction to the Olympics and Paralympics. By using our own bespoke tools, such as the 5000 ... received and supported the Games were by the great British public. The focus in this report ...

Ditching flu awareness ads contributed to more deaths, paper claims

A "laissez-faire" Government approach to flu, including the cancellation of a public awareness..., compared to 361, why critical care admissions were higher at 2,200 compared to 1,700, and why public ... s response was "insufficient", the paper listed the cancellation of the "traditional influenza public ... others in a bid to cut public spending. Other factors included the lack of a drive to vaccinate ...

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