McCann WorldGroup wins $40m mobile telecoms work
18 Dec 2002 | by Jennifer Whitehead,
, FutureBrand for brand work and Weber Shandwick Worldwide for public relations. Tito Alai, marketing director ...
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Animal lovers cry foul over Carphone Warehouse ad
23 Dec 2002 | by Jennifer Whitehead,
". Advertisers know that using animals in ads can be a sure-fire way of guaranteeing publicity for advertising ... of the public said would undermine genuine attempts to find lost pets. If you have an opinion on this or any ...
Watchdog rejects humour claims for punching ads
04 Dec 2002 | by Jennifer Whitehead,
in the face. A total of 15 complaints were received from the public, objecting to the violence of the images ... cause offence to the general public and the campaign was tested via focus group research prior ...
Npower mailing slammed by watchdog
04 Dec 2002 | by Claire Billings,
A member of the public complained about the mailer after he received his quarterly bill and found that the advertiser had lowered the standing charge, but increased the unit charge. As this resulted in his electricity bill being higher, the complainant objected to the Advertising Standards Authority ...
Radio Times to produce tailored edition for NTL viewers
27 Nov 2002 | by Claire Billings,
will be offered the first four issues at the same price as the NTL Guide, which ceases publication in December ...
Superbrands case studies: Orange
18 Nov 2002
made its first initial public offering with the shares being listed on the London and Nasdaq markets ...
Eaga talks to direct agencies for energy efficiency business
08 Nov 2002 | by IAN DARBY
of corporate affairs, was unavailable for comment as Campaign went to press. ...
Vivendi faces financial probe in US and France
08 Nov 2002 | by IAN DARBY
In the US, it faces a criminal investigation, with both the attorney's office and Securities and Exchange Commission conducting preliminary enquiries. Investigations are understood to concentrate on whether it produced accurate financial reports in 2001. Separately, the Paris public prosecutor has ...
Havas blames WorldCom ad freeze for revenue woes
07 Nov 2002 | by Jennifer Whitehead,
financial public relations businesses, which include the Maitland Consultancy in London and Abernathy ...
Console game ads banned for being offensive
06 Nov 2002 | by Claire Billings,
' explanations, the ASA upheld the complaints against both ads because, although neither publication is aimed ...
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