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Cable firms in trouble again
for misleading price claims

12 Dec 2001 | by Claire Billings,

The first case concerns a joint advertising campaign by the two companies promoting their individual broadband services "from 24.99". Members of the public complained to the advertising watchdog arguing that it was unclear that the 24.99 charge only applied to subscribers to one of either ...

i-level in US and European 3G
ad first with mmO2

10 Dec 2001 | by Staff,

concern over timescales, the fact is that the public already has a love of mobile phones and the services ...

PeopleSoft censured for ambiguous claim

28 Nov 2001 | by Claire Billings,

for publication. If you have an opinion on this or any other issue raised on Brand Republic, join ...

PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS

16 Nov 2001 | by LEON JAUME, the executive creative director of WCRS

standbys. We've got the product with little arms and legs, the pastiche love affair ...

BP names Blair spin doctor
as communications chief

08 Nov 2001 | by Jennifer Whitehead,

Hunter's role is a new one and, when she joins at the beginning of next year, she will take responsibility for BP's corporate brand direction. This includes strategic publications such as the annual report; sponsorship; and internal communication, particularly the website. She reports to Mark Ware, group vice ...

Klein to launch Anglo-German
corporate communications firm

06 Nov 2001 | by Staff,

was vice-president of communications at DaimlerChrysler, met Klein, who was head of corporate affairs ...

CLOSE-UP: LIVE ISSUE/MICROSOFT - Will Microsoft's push of XP alter focus from brand to product?

02 Nov 2001 | by JEREMY WHITE

problem that Microsoft will have to address with the new ads is its public image. Rupert Collins ... in public in the US courts, constant accusations of an inability to protect privacy, the growth ...

NTL names former UN diplomat as
corporate communications chief

18 Oct 2001 | by Claire Billings,

Ryan will oversee the cable operator's communications strategy, public and regulatory affairs, as well as its internal communications. He joins from drug delivery firm Skyepharma, where ... United Nations diplomat in 1989. In 1991, he moved to the UK to set up a public affairs consultancy ...

Report lays foundation for Ofcom

12 Oct 2001 | by Gordon MacMillan,

analysis and stakeholder involvement; and a clear and coordinated public profile. The five chief ... ." They added, "There is a great deal of public interest in Ofcom as an organisation and especially its quality ... as an organisation in order to deliver its unique purpose. These were: effective and credible public policy ...

Great name for a brand - The Lowbrow Lowdown

08 Oct 2001

of politically correctness over honest realism. Advertisers, PR firms, the media and the mass public all ... rendered speechless. Practically every company that has contact with the public is rewrapping its message ...

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